ACCELERATE THE GROWTH OF YOUR SHOP OR CREATIVE BUSINESS

by bringing in a steady stream of your ideal customers…

(All without wasting time trying to ‘figure it all out’.)

As a creative business, shop owner (or even a combination of both), you wear all the hats in your business to bring in and engage with customers & clients. You’ve created an amazing product, brand or service…

But you feel overwhelmed on how to market it to your audience...

You’re also struggling to grow your business and don’t know what is important & what isn’t. Everyone around you is telling that you need a brand + Facebook + Instagram + Pinterest + Twitter + a website + you need start a Facebook Group, do target mailings, grow an email list…… the to-do’s seem endless, doesn’t it?

But what you don't know...

(and what ‘everyone’ isn’t telling you)

Is that marketing your business the right way can:

CONSISTENTLY BRING YOU SALES – EVEN WHILE YOU SLEEP

BUILD TRUST & SOCIAL PROOF IN YOUR BUSINESS – BRINGING YOU A GROUP CALLED ‘SUPERFANS’ THAT CAN BRING IN A HUGE PERCENTAGE OF YOUR BUSINESS, RESULTING IN RELIABLE INCOME

UPLEVEL YOUR INCOME WHILE PREVENTING ‘BURN OUT’ – ALLOWING YOU TO CREATE THE LIFESTYLE YOU WANT & LIVING YOUR DREAM

 

But even though you know how important, doing #allthethings can be for your business – doing them WITHOUT A PROVEN STRATEGY is a horrible idea!

Without a solid strategy you become a frustrated business owner who:

  • BECOMES DISCOURAGED & STARTS TO LOSE SIGHT OF THEIR DREAM
  • SPENDS TOO MUCH TIME POSTING ON SOCIAL MEDIA WITHOUT PLAN
  • LOSES OUT ON REVENUE BECAUSE THEY'RE CHASING THE WRONG AUDIENCE
  • TRIES TO DO #ALLTHETHINGS AND NEVER REACHES THEIR POTENTIAL

But you, friend, aren’t that business owner are you?

4 REASONS MOST BUSINESS OWNERS FAIL AT DIGITAL MARKETING

NOT KNOWING WHERE TO START

The struggle is real, friend. With so many social media platforms, website options, and let’s face it, opinions out there – it’s easy to feel overwhelmed.

You need a proven plan, path & way to execute each step in order to succeed!

TECH OVERLOAD

“I don’t like instagram.” “I don’t have a good camera to take pictures.” “I don’t know how to…..(fill in the blank).” 

Does any of this sound familiar? Learning your way around all your objections is the way to get those leads coming in! Anyone can learn with a little patience and guidance – I’ll show you!

TOO MUCH MONEY

Starting a business is expensive but digital marketing doesn’t have to be! Yes, there are costs involved with ads on social media, running a website, email marketing, print materials & more… but when done right, those costs translate into well spent marketing dollars that bring you business!

NOT ENOUGH TIME

Running a business is hard. Most of us are wearing #allthehats as we navigate through our day.

Sometimes it seems difficult to justify spending time on your social media or creating content. But guess what… with the right strategy all of these things will bring you money & help you grow your business beyond what you can even imagine!

More hustle doesn’t always mean more money…

I always liked to think that working harder/longer would mean more money. 3 years into my business I was working 24/7, spinning my wheels and experiencing major burnout. I had lots of ideas, was creating new things and filling my shop with amazing products but couldn’t gain traction to take my business to the next level. Something was missing.

So I created a plan…

With an updated brand & solid marketing strategy, my business grew more in 6 months than it did within the first 3 years. And it didn’t stop there – my business kept on growing and more doors opened for my business than I ever could have imagined. It’s not a pipe dream. It’s real results based on knowledge and implementation. And friend, it can happen for your business, too – let me show you how!

INTRODUCING THE

MARKETING ACADEMY

for creatives & shop owners

HELLO FRIEND

         I’m Tara!

I’m a shop owner, calligrapher, designer and creator of the Marketing Academy for Creatives & Shop Owners. When I’m not working hard for my clients, helping other small businesses and creating pretty things, you can find me walking around Charleston with a taco in one hand and a camera in the other.

I started my first business when I was 5 years old by painting rocks & selling them at a flea market for $1.00.  I think I knew even then I was born to create + sell! In 2010 I started my own design business, quickly grew into 2 b&m boutiques and now have Avenue Twenty-One designs in over 250 boutique nationwide.

Now, I’m combining my retail experience + love of beautiful branding & marketing expertise to help you create the business you’ve dreamed of!

Using my marketing background, I’ve created a one-of-a-kind academy that allows creative business & shop owners to learn modern marketing to get MORE SALES in their business!

It’s time to stop…

  • Wasting time on social media without a strategy
  • Spending money on ads without knowing what converts
  • Launching & introducing products with no plan
  • Stressing about your next paycheck

and start…

  • Learning to use social & digital media to your advantage
  • Generating consistent sales (even in your sleep)
  • Working with your ideal customers & clients (and have them come to you!)
  • Create a consistent income & lifestyle you love

THE COURSE LINE UP

In the Marketing Academy for Creatives & Shop Owners you’ll get instant access to all available modules, past & present. Each month, we’ll dive into a specific topic to help you implement top marketing strategies across all platforms. Everything is broken up into bite sized lessons so you can your time learning without feeling overwhelmed.

CANVA FOR CREATIVES

Learn how to use Canva to create marketing pieces for your business without having to hire a pricey designer or spending way too much time trying to use complicated software.

IN THIS SECTION, YOU WILL LEARN:

  • What Canva is
  • How to navigate your way around the dashboard
  • Using videos & animated graphics in Canva
  • File types & how to use them
  • How to upload your brand into Canva using Canva’s brand kit

BRANDING YOUR BUSINESS

Before you start putting yourself out there, you need to create a strong & recognizable brand for your business.

IN THIS SECTION, YOU WILL:

  • Learn what branding is (and isn’t)
  • Figure out your brand mission
  • Find your brand voice
  • Create a visual pinboard of your brand
  • Use provided mood board templates to create your own brand
  • Create a custom color palette for your brand
  • Learn how to choose fonts
  • Create a logo design that works with your brand
  • Start building coordinating marketing pieces for your social media, mailers & more!

You’ll have access to logo templates, color palette recommendations, font pairings that work & more to pull together a brand you are proud of & that reflects your brand mission. Or, using the content you learn in this lesson, you can create your own brand from scratch!

FACEBOOK (arriving March)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

INSTAGRAM (arriving April)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

CONTENT CREATION (arriving May)

Get ready to learn how to create your own content! This course is a favorite among our clients.

IN THIS LESSON YOU’LL LEARN:

  • How to choose what content to create
  • How to style your own photos
  • Easy photography tips using your favorite camera… your phone!
  • How to write amazing captions for social media
  • How to recycle content to grow your audience
  • + more tips, tricks & strategies to become a content connoisseur!

 

YOUTUBE (arriving June)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting subscribers. You’ll also learn the best tools to create videos that your audience will love!

We’ll talk about content creation, the secrets to high engagement, how to convert your subscribers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

WEBSITE HELP (arriving July)

Instead of spending thousand of dollars having a designer do your website, you will actually learn how to create your own & the secrets to a successful website!

We’ll talk about the most popular platforms, which one is right for you & why. If you choose one of our chosen platforms, an entire library of videos & tutorials is included to walk you through how to create a website you can be proud of!

LEAD MAGNETS/OPT INS (arriving August)

EMAIL MARKETING (arriving September)

PINTEREST (arriving October)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

SALES STRATEGIES (arriving November)

OTHER SOCIAL MEDIA (arriving December)

Want to learn how to use other social media platforms for you’ll business? We’ll dive into the details here!

(A detailed lesson plan will be available for students of the academy.)

Our template library is already a fast favorite!

You get access to:

  • branding templates
  • social media graphics
  • opt in & landing page templates
  • stationery pieces
  • marketing graphics
  • newsletter templates
  • + so much more!

Our template library is updated monthly to give you fresh designs that you can easily edit yourself and use across all of your digital & print marketing!

JOIN OUR EXCLUSIVE COMMUNITY OF M.A.C.S. MEMBERS

Get instant support from fellow members & discuss high level strategies for lead generation.

Students join for the content but stay for the community and we wouldn’t have it any other way!

MONTHLY LIVE CALLS (starting in May)

Each month, we’ll gather as a group & talk through strategies to help grow your business. You can get your questions answered and learn from guest experts on specific topics. 

The Academy is perfect for you if…

  • You are a new business just getting started
  • You are an existing business that is ready to level up in their business
  • You spend too much time posting on social media without results
  • You have struggled with building a consistent brand for your business
  • You've been stuck at the same income level for the past couple of years and are ready to push past it
  • You are ready to be an amazing business owner!

If you said YES to any of these, then I can not wait for you to see the results get from joining the Academy!

ENROLLMENT TO THE ACADEMY OPENS MARCH 11th.

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