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ACCELERATE THE GROWTH OF YOUR BUSINESS

by bringing in a steady stream of your ideal customers…

(All without wasting time trying to ‘figure it all out’.)

As a creative business, shop owner (or even a combination of both), you wear all the hats in your business to bring in and engage with customers & clients. You’ve created an amazing product, brand or service…

But you feel overwhelmed on how to market it to your audience...

You’re also struggling to grow your business and don’t know what is important & what isn’t. Everyone around you is telling that you need a brand + Facebook + Instagram + Pinterest + Twitter + a website + you need start a Facebook Group, do target mailings, grow an email list…… the to-do’s seem endless, doesn’t it?

But even though you know how important, doing #allthethings can be for your business – doing them WITHOUT A PROVEN STRATEGY is a horrible idea!

Without a solid strategy you become a frustrated business owner who:

  • BECOMES DISCOURAGED & STARTS TO LOSE SIGHT OF THEIR DREAM
  • SPENDS TOO MUCH TIME POSTING ON SOCIAL MEDIA WITHOUT PLAN
  • LOSES OUT ON REVENUE BECAUSE THEY'RE CHASING THE WRONG AUDIENCE
  • TRIES TO DO #ALLTHETHINGS AND NEVER REACHES THEIR POTENTIAL

But you, friend, aren’t that business owner are you?

4 REASONS MOST BUSINESS OWNERS FAIL AT DIGITAL MARKETING

NOT KNOWING WHERE TO START

The struggle is real, friend. With so many social media platforms, website options, and let’s face it, opinions out there – it’s easy to feel overwhelmed.

You need a proven plan, path & way to execute each step in order to succeed!

TECH OVERLOAD

“I don’t like instagram.” “I don’t have a good camera to take pictures.” “I don’t know how to…..(fill in the blank).” 

Does any of this sound familiar? Learning your way around all your objections is the way to get those leads coming in! Anyone can learn with a little patience and guidance – I’ll show you!

TOO MUCH MONEY

Starting a business is expensive but digital marketing doesn’t have to be! Yes, there are costs involved with ads on social media, running a website, email marketing, print materials & more… but when done right, those costs translate into well spent marketing dollars that bring you business!

NOT ENOUGH TIME

Running a business is hard. Most of us are wearing #allthehats as we navigate through our day.

Sometimes it seems difficult to justify spending time on your social media or creating content. But guess what… with the right strategy all of these things will bring you money & help you grow your business beyond what you can even imagine!

INTRODUCING YOUR NEW SECRET WEAPON

THE MARKETING ACADEMY

GET OUR POWER TRIO OF TOOLS DESIGNED TO HELP YOU GROW YOUR BUSINESS

MONTHLY COURSES

Each month we focus our attention on a subject for your business. From branding to Instagram to website building. We discuss all things digital when it comes to your business!

Guest educators are brought in so you can connect with women who are experts in their field!

TEMPLATE LIBRARY

The Template Library is filled with brand boards, logo designs, business cards, social media graphics, e-books, lead magnets, landing pages, Pinterest pins, email headers/signatures & more!

Every month we continue building our template library so that you always have fresh designs to use for your business!

COMMUNITY SUPPORT

Our community forum is safe place for you to meet, connect with, collaborate & support other Marketing Academy members. Ask questions, get & give answers in this unique space built for our members!

In addition to The Community, we offer monthly live Q&A sessions where you have the opportunity to get questions answered! 

HELLO FRIEND

         I’m Tara!

I’m a shop owner, calligrapher, designer and creator of the Marketing Academy for Creatives & Shop Owners. When I’m not working hard for my clients, helping other small businesses and creating pretty things, you can find me walking around Charleston with a taco in one hand and a camera in the other.

I started my first business when I was 5 years old by painting rocks & selling them at a flea market for $1.00.  I think I knew even then I was born to create + sell! In 2010 I started my own design business, quickly grew into 2 b&m boutiques and now have Avenue Twenty-One designs in over 250 boutique nationwide.

Now, I’m combining my retail experience + love of beautiful branding & marketing expertise to help you create the business you’ve dreamed of!

Using my marketing background, I’ve created a one-of-a-kind academy that allows creative businesses to learn modern marketing, provide them with professional design templates & an amazing support system all designed to help them grow their business and GET MORE SALES !

It’s time to stop…

  • Wasting time on social media without a strategy
  • Spending money on ads without knowing what converts
  • Trying to piece together designs for your business
  • Going through building your business alone

and start…

  • Learning to use social & digital media to your advantage
  • Working with your ideal customers & clients
  • Using professional graphics for your business
  • Accepting the support you deserve

THE COURSE LINE UP

In the Marketing Academy for you’ll get instant, on-demand access to all available courses, past & present. Each month, we’ll dive into a specific topic to help you implement top marketing strategies across all platforms. Everything is broken up into bite sized lessons so you can your time learning without feeling overwhelmed.

CANVA FOR CREATIVES

Learn how to use Canva to create marketing pieces for your business without having to hire a pricey designer or spending way too much time trying to use complicated software.

IN THIS SECTION, YOU WILL LEARN:

  • What Canva is
  • How to navigate your way around the dashboard
  • Using videos & animated graphics in Canva
  • File types & how to use them
  • How to upload your brand into Canva using Canva’s brand kit

BRANDING YOUR BUSINESS

Before you start putting yourself out there, you need to create a strong & recognizable brand for your business.

IN THIS SECTION, YOU WILL:

  • Learn what branding is (and isn’t)
  • Figure out your brand mission
  • Find your brand voice
  • Create a visual pinboard of your brand
  • Use provided mood board templates to create your own brand
  • Create a custom color palette for your brand
  • Learn how to choose fonts
  • Create a logo design that works with your brand
  • Start building coordinating marketing pieces for your social media, mailers & more!

You’ll have access to logo templates, color palette recommendations, font pairings that work & more to pull together a brand you are proud of & that reflects your brand mission. Or, using the content you learn in this lesson, you can create your own brand from scratch!

Instagram | Facebook | Pinterest | & More

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

CONTENT CREATION (arriving June)

Get ready to learn how to create your own content! This course is a favorite among our clients.

IN THIS LESSON YOU’LL LEARN:

  • How to choose what content to create
  • How to style your own photos
  • Easy photography tips using your favorite camera… your phone!
  • How to write amazing captions for social media
  • How to recycle content to grow your audience
  • + more tips, tricks & strategies to become a content connoisseur!

YOUTUBE (arriving July)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting subscribers. You’ll also learn the best tools to create videos that your audience will love!

We’ll talk about content creation, the secrets to high engagement, how to convert your subscribers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

PINTEREST (arriving October)

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

WEBSITE HELP (arriving July)

Instead of spending thousand of dollars having a designer do your website, you will actually learn how to create your own & the secrets to a successful website!

We’ll talk about the most popular platforms, which one is right for you & why. If you choose one of our chosen platforms, an entire library of videos & tutorials is included to walk you through how to create a website you can be proud of!

LEAD MAGNETS/OPT INS (arriving August)

EMAIL MARKETING (arriving September)

SALES STRATEGIES (arriving October)

In our sales strategy sessions will discuss top sales strategies for the final quarter of the year + how to plan for your best year ever!

We’re always looking for fun new courses to bring your business. Topics could include finance, mindset, productivity & mini challenges created to help you level up your business!

TAKE A PEEK INSIDE THE ACADEMY

The Academy is perfect for you if…

  • You are a new business just getting started
  • You are an existing business that is ready to level up in their business
  • You spend too much time posting on social media without results
  • You have struggled with building a consistent brand for your business
  • You've been stuck at the same income level for the past couple of years and are ready to push past it
  • You are ready to be an amazing business owner!

If you said YES to any of these, then I can not wait for you to see the results get from joining the Academy!

ENROLLMENT NOW OPEN

Now is the time to enroll! Our membership is at its lowest price. As we additional courses, templates & features – our membership cost will go up! Once you enroll, you stay at the same price for as long as you are a member!

ANNUAL MEMBERSHIP

$370

  • 2 MONTHS FREE WITH OUR ANNUAL MEMBERSHIP
  • UNLIMITED ACCESS TO TEMPLATE LIBRARY
  • CANVA FOR CREATIVES
  • BRANDING YOUR BUSINESS
  • FACEBOOK & INSTAGRAM 101
  • COMMUNITY SUPPORT
  • LIST OF TOOLS & TECH TO UPLEVEL YOUR BUSINESS
  • MONTHLY LIVE Q & A CALLS
  • ALL FUTURE COURSES AS LONG AS YOU ARE A MEMBER

MONTHLY MEMBERSHIP

$37

  • UNLIMITED ACCESS TO TEMPLATE LIBRARY
  • CANVA FOR CREATIVES
  • BRANDING YOUR BUSINESS
  • FACEBOOK & INSTAGRAM 101
  • COMMUNITY SUPPORT
  • LIST OF TOOLS & TECH TO UPLEVEL YOUR BUSINESS
  • MONTHLY LIVE Q & A CALLS
  • ALL FUTURE COURSES AS LONG AS YOU ARE A MEMBER

You may be wondering...

Our membership is constantly growing! We already have scheduled over a years worth of courses & guest educators that you will not want to miss out on!

Each month we focus on one area of training and will release a course + have a live coaching call to answer any questions regarding that topic. 

We add new templates to the Template Library every month so you always have fresh new social media graphics to choose from!

The Template Library is one of the most amazing parts of The Academy & we wanted to make sure that all skill levels would find it beneficial for their business! All of our templates are designed in Canva so that you can have instant access to them!

Not familiar with Canva & how helpful it can be for your business? That’s okay! We’ve provided a complete tutorial on how to use Canva + our templates.

As soon as you sign up you get instant access to all of the available courses + access to all new courses as soon as they release!

The courses are on-demand – allowing you to go directly to the section you need to work on within your business. In case you get overwhelmed, we do provide guidance & a road map to help you know what to tackle first!

It is our hope that you settle in and find The Academy to be your safe space to learn and grow your business. We hope you connect with other business owners and find the content a valuable addition to your business! If for some reason you decide The Academy is not the right fit for you, you can can cancel at any time – no questions asked!