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CREATE CONSISTENT LEADS
& A STEADY FLOW OF IDEAL CLIENTS

by learning how to properly brand & market your business.

(All without cold calling, door knocking or using sleazy sales tactics.)

If you are a Real Estate agent then you probably know that lead generation is your #1 job every single day. You also know that marketing yourself is how you bring clients and that branding is an important part of your business…

But you feel like you are missing something...

UGH! I feel you! Everyone around you is telling that you need a brand + Facebook + Instagram + Pinterest + Twitter + a website + you need to do Open Houses + farm neighborhoods + call expireds & FSBO’s + door knock + network…… the list seems endless, doesn’t it?

But what you don't know

(and what ‘everyone’ isn’t telling you)

Is that marketing your business the right way can:

CONSISTENTLY BRING YOU LEADS – EVEN IN WHILE YOU SLEEP

BUILD TRUST & SOCIAL PROOF IN YOUR BUSINESS – BRINGING YOU CLIENTS THAT ARE EXCITED TO WORK WITH YOU

UPLEVEL YOUR INCOME & CREATE A LIFESTYLE YOU WANT

 

But even though you know how important, doing #allthethings can be for your business – doing them WITHOUT A STRATEGY is a horrible idea!

Without a solid strategy you become an ordinary agent who:

  • USES SALESY TECHNIQUES TO GET CLIENTS
  • SPENDS TOO MUCH TIME POSTING ON SOCIAL MEDIA WITHOUT PLAN
  • LOSES OUT ON LEADS DURING OPEN HOUSES
  • RESORTS TO COLD CALLING & DOOR KNOCKING
  • GETS STUCK ON THE HAMSTER WHEEL OF LEAD GENERATION

You, friend, are not an ordinary agent, are you?

4 REASONS MOST AGENTS FAIL AT DIGITAL MARKETING

NOT KNOWING WHERE TO START

The struggle is real, friend. With so many social media platforms, website options, and let’s face it, opinions out there – it’s easy to feel overwhelmed.

You need a proven plan, path & way to execute each step in order to succeed!

TECH OVERLOAD

“I don’t like instagram.” “I don’t have a good camera to take pictures.” “I don’t know how to…..(fill in the blank).” 

Does any of this sound familiar? Learning your way around all your objections is the way to get those leads coming in! Anyone can learn with a little patience and guidance – I’ll show you!

TOO MUCH MONEY

Being an agent is expensive but digital marketing doesn’t have to be! Yes, there are costs involved with ads on social media, running a website, email marketing, print materials & more… but when done right, those costs translate into well spent marketing dollars that bring you business!

NOT ENOUGH TIME

Running a Real Estate business is hard. A lot of times we are wearing #allthehats as we navigate through our day.

Sometimes it seems difficult to justify spending time on your social media or creating content. But guess what… with the right strategy this is lead generating… and lead generating is your #1 job!

‘Networking’ was not my thing…

Early in my business, I had a coach tell me that I needed to attend Happy Hours with other agents & lenders to get noticed and become a successful agent. Now, I love a good cocktail as much as the next person but rubbing elbows with other agents just ended with a hangover & no clients.

‘Cold calling’ taught me how to cuss in another language…

My cold calling journey ended about a month into my Real Estate career when I found myself getting yelled at in 2 different languages by a man who’s home had just expired on the market. I decided right then I was going to find a better way to get consistent leads.

INTRODUCING YOUR NEW SECRET WEAPON

THE MARKETING ACADEMY

FOR REAL ESTATE

MEET THE POWER TRIO: DESIGNED TO HELP YOU GROW

MONTHLY COURSES

Each month we focus our attention on a subject for your business. From branding to Instagram to website building. We discuss all things digital when it comes to your real estate business!

In addition, you get exclusive real estate masterclasses that are actionable projects designed to help you get more leads!

TEMPLATE LIBRARY

The Template Library is filled with brand boards, logo designs, business cards, social media graphics, e-books, lead magnets, listing presentations & more!

Every month we continue building our template library so that you always have fresh designs to use for your business!

COMMUNITY SUPPORT

Our community forum is safe place for you to meet, connect with, collaborate & support other Marketing Academy members. Ask questions, get & give answers in this unique space built for our members!

In addition to The Community, you’ll have the opportunity to become a part of our real estate directory – a place for you to share referrals!

HELLO FRIEND

         I’m Tara!

I’m a Real Estate Agent, designer & creator of the Marketing Academy for Real Estate. When I’m not working hard for my clients, helping other small businesses and creating pretty things, you can find me walking around Charleston with a taco in one hand and a camera in the other.

After 8 years of marketing luxury properties around the country, I started my own business in 2010. As an award winning design studio, I’ve helped hundreds of entrepreneurs learn how to build a business they love.

Now, I’m combining my real estate experience + love of beautiful branding & marketing expertise to help you create the real estate business of your dreams!

Using my marketing background, I’ve created a one-of-a kind academy that allows Real Estate Agents to learn modern marketing to get MORE LEADS in their business.

It’s time to stop…

  • Wasting time posting without a strategy
  • Spending money on ads without knowing what converts
  • Cold calling & door knocking (unless you love rejection)
  • Stressing about your next paycheck

and start…

  • Learning to use social & digital media to your advantage
  • Generating consistent leads (even in your sleep)
  • Working with your ideal clients (and have them come to you!)
  • Create a consistent income & lifestyle you love

THE COURSE LINE UP

In the Marketing Academy for Real Estate you’ll get instant access to all available modules. Each month, we’ll dive into a specific topic to help you implement top marketing strategies across all platforms. Everything is broken up into bite sized lessons so you can take your time learning without feeling overwhelmed.

CANVA FOR REAL ESTATE AGENTS

Learn how to use Canva to create high converting marketing pieces for your Real Estate business.

IN THIS SECTION, YOU WILL LEARN:

  • What Canva is
  • How to navigate your way around the dashboard
  • Using videos & animated graphics in Canva
  • File types & how to use them
  • How to upload your brand into Canva using Canva’s brand kit

BRANDING YOUR BUSINESS

Before you start putting yourself out there, you need to create a strong & recognizable brand for your business.

IN THIS SECTION, YOU WILL:

  • Learn what branding is (and isn’t)
  • Figure out your brand mission
  • Find your brand voice
  • Create a visual pinboard of your brand
  • Use provided mood board templates to create your own brand
  • Create a custom color palette for your brand
  • Learn how to choose fonts
  • Create a logo design that works with your brand
  • Start building coordinating marketing pieces for your social media, mailers & more!

You’ll have access to logo templates, color palette recommendations, font pairings that work & more to pull together a brand you are proud of & that reflects your brand mission. Or, using the content you learn in this lesson, you can create your own brand from scratch!

Instagram | Facebook | Pinterest | & More

Our social media courses are broken down into 3 comprehensive sections: Getting Started, Building & Advanced

We start with walking you through how to  set up your account the right way to get noticed without having to waste money getting followers.

We’ll talk about content creation, the secrets to high engagement, how to convert your followers into money making fans & so much more!

Our advanced class dives into understanding  ads and how to make sure that you are using them properly to get leads for your business.

(A detailed lesson plan will be available for students of the academy.)

CONTENT CREATION

Learn how to create valuable content for your Real Estate business.

YOUTUBE (arriving June)

BLOGGING FOR REAL ESTATE AGENTS (arriving July)

LEAD MAGNETS 

Learn how to create and use effective lead magnets for your Real Estate business.

PLUS a bonus course:
Pivot to Profit: The 5-steps to creating an Online Home Buyer’s Workshop

LANDING PAGES

EMAIL MARKETING (arriving September)

Learn how I grew my email list from 0 to over 11,000 in less than a year by using this system!

MAIL MARKETING (coming soon)

Learn how to create high converting mailers to farm your ideal neighborhoods + more in our Mail Marketing course!

 

OPEN HOUSE BOOTCAMP (arriving November)

Open Houses are one of the cheapest ways to get leads but how do you guarantee a good turn out + convert those leads into clients? You’ll get all the information in our Open House Bootcamp!

Arriving Summer 2020.

Be a part of our exclusive Referral Directory. You know that the Realtors® within the Academy have been through our extensive marketing training. They know how to work with clients, market listings & are already a part of our community!

MONTHLY LIVE CALLS (Starting Fall 2020)

Each month we will go live & answer your need-to-know questions on that months topics. Some topics include: Social media for Real Estate, Open House help, listing presentation ideas, content creation & so much more!

TAKE A PEEK INSIDE THE ACADEMY

The Academy is perfect for you if…

  • You are a new agent getting started
  • You are an agent that has gotten business but are ready to get a consistent flow of clients
  • You spend too much time posting on social media without results
  • You have never built a brand for your business and are sick of using your brokerages icky templates
  • Are a go-getter that is ready to uplevel your Real Estate business
  • You are ready to be an extraordinary agent in your market

If you said YES to any of these, then I can not wait for you to see the results you get from joining the Academy!

ENROLLMENT NOW OPEN

Now is the time to enroll! Our membership is at its lowest price. As we additional courses, templates & features – our membership cost will go up! Once you enroll, you stay at the same price for as long as you are a member!

ANNUAL MEMBERSHIP

$370

  • 2 MONTHS FREE WITH OUR ANNUAL MEMBERSHIP
  • UNLIMITED ACCESS TO TEMPLATE LIBRARY
  • CANVA FOR REAL ESTATE AGENTS
  • BRANDING YOUR BUSINESS
  • FACEBOOK & INSTAGRAM 101
  • HOW TO CREATE AN ONLINE HOME BUYER'S WORKSHOP
  • OPEN HOUSE BOOTCAMP
  • POP BY GIFT LIST & TEMPLATES
  • COMMUNITY SUPPORT
  • LIST OF TOOLS & TECH TO UPLEVEL YOUR BUSINESS
  • MONTHLY LIVE Q&A CALLS
  • ALL FUTURE MONTHLY COURSES AS LONG AS YOU ARE A MEMBER

MONTHLY MEMBERSHIP

$37

  • UNLIMITED ACCESS TO TEMPLATE LIBRARY
  • CANVA FOR REAL ESTATE AGENTS
  • BRANDING YOUR BUSINESS
  • FACEBOOK & INSTAGRAM 101
  • HOW TO CREATE AN ONLINE HOME BUYER'S WORKSHOP
  • OPEN HOUSE BOOTCAMP
  • POP BY GIFT LIST & TEMPLATES
  • COMMUNITY SUPPORT
  • LIST OF TOOLS & TECH TO UPLEVEL YOUR BUSINESS
  • MONTHLY LIVE Q&A CALLS
  • ALL FUTURE MONTHLY COURSES AS LONG AS YOU ARE A MEMBER

You may be wondering...

The Marketing Academy for Real Estate is not just another ‘template website’. We provide one of the most well rounded memberships available to real estate agents.

We provide a 3 pronged approach to help your business grow. Our Power Trio is our secret to success.  The Template Library is just one piece of that trio!

You get courses to teach you how to actually get leads through social media and websites instead of just giving you graphics to post. You also get actionable masterclasses on various topics to help your real estate business thrive!

We believe the support from other real estate agents and marketing professionals helps keep you motivated & accountable so we provide a community forum, live Q & A’s and additional support!

Our membership is constantly growing! We already have scheduled over a years worth of courses & guest educators that you will not want to miss out on!

Each month we focus on one area of training and will release a course + have a live coaching call to answer any questions regarding that topic. 

We add new templates to the Template Library every month so you always have fresh new social media graphics to choose from!

The Template Library is one of the most amazing parts of The Academy & we wanted to make sure that all skill levels would find it beneficial for their business! All of our templates are designed in Canva so that you can have instant access to them!

Not familiar with Canva & how helpful it can be for your business? That’s okay! We’ve provided a complete tutorial on how to use Canva + our templates.

As soon as you sign up you get instant access to all of the available courses + access to all new courses as soon as they release!

The courses are on-demand – allowing you to go directly to the section you need to work on within your business. In case you get overwhelmed, we do provide guidance & a road map to help you know what to tackle first!

It is our hope that you settle in and find The Academy to be your safe space to learn and grow your business. We hope you connect with other business owners and find the content a valuable addition to your business! If for some reason you decide The Academy is not the right fit for you, you can can cancel at any time – no questions asked!