CREATE CONSISTENT LEADS
& A STEADY FLOW OF IDEAL CLIENTS

by learning how to properly brand & market your business.

(All without cold calling, door knocking or using sleazy sales tactics.)

If you are a Real Estate agent then you probably know that lead generation is your #1 job every single day. You also know that marketing yourself is how you bring clients and that branding is an important part of your business…

But you feel like you are missing something...

UGH! I feel you! Everyone around you is telling that you need a brand + Facebook + Instagram + Pinterest + Twitter + a website + you need to do Open Houses + farm neighborhoods + call expireds & FSBO’s + door knock + network…… the list seems endless, doesn’t it?

But what you don't know

(and what ‘everyone’ isn’t telling you)

Is that marketing your business the right way can:

CONSISTENTLY BRING YOU LEADS – EVEN IN WHILE YOU SLEEP

BUILD TRUST & SOCIAL PROOF IN YOUR BUSINESS – BRINGING YOU CLIENTS THAT ARE EXCITED TO WORK WITH YOU

UPLEVEL YOUR INCOME & CREATE A LIFESTYLE YOU WANT

 

But even though you know how important, doing #allthethings can be for your business – doing them WITHOUT A STRATEGY is a horrible idea!

Without a solid strategy you become an ordinary agent who:

  • USES SALESY TECHNIQUES TO GET CLIENTS
  • SPENDS TOO MUCH TIME POSTING ON SOCIAL MEDIA WITHOUT PLAN
  • LOSES OUT ON LEADS DURING OPEN HOUSES
  • RESORTS TO COLD CALLING & DOOR KNOCKING
  • GETS STUCK ON THE HAMSTER WHEEL OF LEAD GENERATION

You, friend, are not an ordinary agent, are you?

4 REASONS MOST AGENTS FAIL AT DIGITAL MARKETING

NOT KNOWING WHERE TO START

The struggle is real, friend. With so many social media platforms, website options, and let’s face it, opinions out there – it’s easy to feel overwhelmed.

You need a proven plan, path & way to execute each step in order to succeed!

TECH OVERLOAD

“I don’t like instagram.” “I don’t have a good camera to take pictures.” “I don’t know how to…..(fill in the blank).” 

Does any of this sound familiar? Learning your way around all your objections is the way to get those leads coming in! Anyone can learn with a little patience and guidance – I’ll show you!

TOO MUCH MONEY

Being an agent is expensive but digital marketing doesn’t have to be! Yes, there are costs involved with ads on social media, running a website, email marketing, print materials & more… but when done right, those costs translate into well spent marketing dollars that bring you business!

NOT ENOUGH TIME

Running a Real Estate business is hard. A lot of times we are wearing #allthehats as we navigate through our day.

Sometimes it seems difficult to justify spending time on your social media or creating content. But guess what… with the right strategy this is lead generating… and lead generating is your #1 job!

‘Networking’ was not my thing…

Early in my business, I had a coach tell me that I needed to attend Happy Hours with other agents & lenders to get noticed and become a successful agent. Now, I love a good cocktail as much as the next person but rubbing elbows with other agents just ended with a hangover & no clients.

‘Cold calling’ taught me how to cuss in another language…

My cold calling journey ended about a month into my Real Estate career when I found myself getting yelled at in 2 different languages by a man who’s home had just expired on the market. I decided right then I was going to find a better way to get consistent leads.

INTRODUCING THE

MARKETING ACADEMY

for real estate

HELLO FRIEND

         I’m Tara!

I’m a Real Estate Agent, designer & creator of the Marketing Academy for Real Estate. When I’m not working hard for my clients, helping other small businesses and creating pretty things, you can find me walking around Charleston with a taco in one hand and a camera in the other.

After 8 years of marketing luxury properties around the country, I started my own business in 2010. As an award winning design studio, I’ve helped hundreds of entrepreneurs learn how to build a business they love.

Now, I’m combining my real estate experience + love of beautiful branding & marketing expertise to help you create the real estate business of your dreams!

Using my marketing background, I’ve created a one-of-a kind academy that allows Real Estate Agents to learn modern marketing to get MORE LEADS in their business.

It’s time to stop…

  • Wasting time posting without a strategy
  • Spending money on ads without knowing what converts
  • Cold calling & door knocking (unless you love rejection)
  • Stressing about your next paycheck

and start…

  • Learning to use social & digital media to your advantage
  • Generating consistent leads (even in your sleep)
  • Working with your ideal clients (and have them come to you!)
  • Create a consistent income & lifestyle you love

THE COURSE LINE UP

In the Marketing Academy for Real Estate you’ll get instant access to all available modules. Each month, we’ll dive into a specific topic to help you implement top marketing strategies across all platforms. Everything is broken up into bite sized lessons so you can take your time learning without feeling overwhelmed.

CANVA FOR REAL ESTATE AGENTS

Learn how to use Canva to create high converting marketing pieces for your Real Estate business.

IN THIS SECTION, YOU WILL LEARN:

  • What Canva is
  • How to navigate your way around the dashboard
  • Using videos & animated graphics in Canva
  • File types & how to use them
  • How to upload your brand into Canva using Canva’s brand kit

BRANDING YOUR BUSINESS

Before you start putting yourself out there, you need to create a strong & recognizable brand for your business.

IN THIS SECTION, YOU WILL:

  • Learn what branding is (and isn’t)
  • Figure out your brand mission
  • Find your brand voice
  • Create a visual pinboard of your brand
  • Use provided mood board templates to create your own brand
  • Create a custom color palette for your brand
  • Learn how to choose fonts
  • Create a logo design that works with your brand
  • Start building coordinating marketing pieces for your social media, mailers & more!

You’ll have access to logo templates, color palette recommendations, font pairings that work & more to pull together a brand you are proud of & that reflects your brand mission. Or, using the content you learn in this lesson, you can create your own brand from scratch!

FACEBOOK (first FB course coming in March)

Learn how to use Facebook to attract your ideal clients! Stop chasing leads & have them come to you with our fool proof system.

Our Facebook courses include everything you want to know about leveraging Facebook for your Real Estate business! Beginner, Intermediate & Advanced courses are going to be included in the Facebook module.

INSTAGRAM (first course arriving in April)

Not sure how to get grow your Instagram? We’ll dive into how to set up an instagram account, what type of content to post & more to get your ideal client engaging with you in no time!

CONTENT CREATION

Learn how to create valuable content for your Real Estate business.

YOUTUBE (arriving June)

BLOGGING FOR REAL ESTATE AGENTS (arriving July)

LEAD MAGNETS (coming soon!)

LANDING PAGES

EMAIL MARKETING (arriving September)

Learn how I grew my email list from 0 to over 11,000 in less than a year by using this system!

PINTEREST (arriving in October)

MAIL MARKETING (coming soon)

Learn how to create high converting mailers to farm your ideal neighborhoods + more in our Mail Marketing course!

 

OTHER SOCIAL MEDIA (arriving December)

Can you use other social media platforms to get leads within your business? If you want to – Absolutely! We’ll dive into #allthesocialthings in this section!

OPEN HOUSE BOOTCAMP (arriving November)

Open Houses are one of the cheapest ways to get leads but how do you guarantee a good turn out + convert those leads into clients? You’ll get all the information in our Open House Bootcamp!

Arriving March 2020

Arriving Summer 2020.

Be a part of our exclusive Referral Directory. You know that the Realtors® within the Academy have been through our extensive marketing training. They know how to work with clients, market listings & are already a part of our community!

MONTHLY LIVE CALLS (Starting May 2020)

Each month we will go live & answer your need-to-know questions on that months topics. Some topics include: Social media for Real Estate, Open House help, listing presentation ideas, content creation & so much more!

JOIN OUR EXCLUSIVE COMMUNITY OF M.A.R.E. MEMBERS

Get instant support from fellow members & discuss high level strategies for lead generation.

Students join for the content but stay for the community and we wouldn’t have it any other way!

The Academy is perfect for you if…

  • You are a new agent getting started
  • You are an agent that has gotten business but are ready to get a consistent flow of clients
  • You spend too much time posting on social media without results
  • You have never built a brand for your business and are sick of using your brokerages icky templates
  • Are a go-getter that is ready to uplevel your Real Estate business
  • You are ready to be an extraordinary agent in your market

If you said YES to any of these, then I can not wait for you to see the results you get from joining the Academy!

ENROLLMENT TO THE ACADEMY OPENS MARCH 10th.

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